Hi friends,
Firstly, in this advertisement, the long shot and establishing shot are used. At the starting of the commercial, it shows the temple and slowly the scene moves down, making the audience curious.
Also, the close-up shot is being used when the main character practices karate, this shot shows the determination of the boy wanting to have good karate skills, this will make the audience feel more curious as there is no product being advertised yet. The close-up shot is also used when everybody opens the Pepsi can. This emphasises that they enjoy drinking Pepsi when it shows the happy expression on their faces at the end.
Due to technical problems, I am unable to upload the video onto my blog. I am sorry. This is the wbsite: http://www.youtube.com/watch_popup?v=40DykbPa4Lc
Regards,
Kervin
Saturday, March 6, 2010
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